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News January 15, 2007 Issue

New NASD Hyperlink Requirement

Attention dual registrants: Does your firmís website mention that the firm is an NASD member?

If so, sometime between now and July 7, 2007, youíll need to make sure that your site contains a hyperlink to the NASD website, www.nasd.com.

Last week, the NASD issued a Notice to Members that provides guidance on compliance with the new requirement that websites that mention NASD membership contain a hyperlink to the NASD site.

A few key points:

  • The link must be located in close proximity to any reference reasonably designed to draw attention to NASD membership.
  • Only one link is required.
  • There is no affirmative obligation to mention NASD membership.