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News August 17, 2015 Issue

Marketing in Europe: What to Do in the Wake of the Latest EU Development

U.S. advisers seeking to market alternative investment funds in the European Union may be disappointed by a recent EU body’s recommendation that an EU-wide marketing passport not be extended to U.S. firms. But the failure to recommend the passport, which would have simplified the business of marketing alternative investment funds in Europe, does not prevent U.S. firms from marketing in Europe – they just need to do so within the existing rules.

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